Our Story

It’s pretty simple. Nobody spends more time on the water (or ice) than Eric Haataja. Guiding over 300 times a year, he simply had enough of rods that didn’t meet his performance standards. After attempting to get other rod makers to build a better product, and having them reject his ideas because they cost too much, or couldn’t be done in China, Eric set out to design a world-class rod himself! Designed in the USA and built in the USA with domestic and foreign parts, you won’t find a higher quality ice fishing rod on the market!

Catching a Shark on Haat Rod

Don't take our word for it. Read directly from our customers and publications.

Haat Rods featured in Alaska Sporting Journal
US Angler Selects Haat Rods as Best Ice Fishing Rods